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Looking to hire writers? Whether you’re looking to revamp your website copy or a writer to help you with your content needs from time to time, you need a team of dedicated wordsmiths to help you out with your content creation. The question is, where do you find these writers? In this guide, we’ll be...

Bill Gates revealed the magic formula “Content is king” about two decades ago. Since then, the statement has been proved true in every possible way. Businesses that produce great content outperform their competitors by far. The keyword here is “great”. Not just any content will do. If you want to st...

Put yourself in a customer’s shoes for a sec. You’re looking for a new pair of shoes and come across two different ads. One says, “Sale! Up to 50% off!” while the other says, “Find your perfect fit.” Which one are you more likely to click on? Most people would probably choose the second option [&hel...